Avancier: The Most Exclusive Launch at Home

Avancier, the car model, used an innovative PR approach to launch its updated model during the COVID-19 lockdown in China.

Campaign details

Brand: AvancierBrand owner: Guangqi HondaAgency: Dentsu One (China)Market: ChinaIndustries: SUV, 4x4sMedia channels: Online video, Public relations, Social mediaBudget: Up to 500k

Executive summary

Avancier, the flagship model of Guangqi Honda, was faced with the challenge of launching its Minor Model Change (MMC) model during the COVID-19 outbreak in China. During the stay-at-home period, all public places were shut down and people were desperate to go outside. While other brands were simply sending out a video link to announce a new model launch and forcing media...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands