Automakers embrace digital marketing in India

Bindu Nair

This event report covers the digital marketing strategies of Mahindra & Mahindra and Renault in India.

Automakers embrace digital marketing in India

Bindu Nair

"Three-and-a-half years ago, we took our first steps into the digital marketing space, which we viewed as an iterative medium," Vivek Nayer, chief marketing officer of Mahindra & Mahindra's auto division, told delegates at IAMAI's Ninth Marketing Conclave, held in Mumbai.

"We approached the digital platform not just as one that helped us with information sharing, but also as a channel to help create engagement and an emotional bond with our customers. In this context, content has been a very important aspect of our strategy, in the form of photographs, videos, apps,...

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