Aussie Home Loans: How Aussie reignited growth by saving people from mortgage mumbo jumbo

Aussie, an Australian retail financial services group, refreshed its famous brand weapon We’ll Save You, and ensured support from a rebalanced short- and long-term marketing mix with ads that provided straight talk to combat category confusion.

Executive summary

In 2019, iconic mortgage broker Aussie faced another year of stagnation and sliding market share. For years they threw money at the problem, ballooning the bottom funnel; CPL was over $100.

We refreshed their famous brand weapon - "We'll save you" - deploying it against today's malady; mortgage mumbo-jumbo. Then ensured support from a rebalanced short- and long-term marketing mix.

'Skip the blah, blah, blah and Go Straight to Aussie' reignited growth, and results were anything but 'blah'.

90% attribution

75% more likely to consider

Market share hit three year high

Decreased cost per lead 50%

ROI of...

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