Augmented retail, a new shopping experience

This article describes some of the applications and use cases for AR at all stages of the shopper journey, backed by omnichannel purchase journey insights, creating a new concept dubbed Augmented Retail.

Marketing Embraces New Technology

This article is part of a series of articles on how marketing is embracing AI, AR and VR. Read more.

Shopping is a national pastime over most of the world – from the days of medieval market squares to twentieth century mass consumerism, it's been an activity that people have undertaken because they need stuff, but also for enjoyment and social interaction.

Our shopping behaviour and expectations have also changed considerably: we expect effortless convenience, frictionlessly finding the products we want (or delighting in those we didn't know we wanted). At the same time,...

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