Augmented Intelligence – Data mining with AI: How everyday AI can make you the smartest person in the room

Bradley Taylor

Uncovers how consultants, researchers, marketers and sales practitioners can take advantage of artificial intelligence (AI) to help augment working ability and move clients' businesses forward, more profitably.

Introduction

In today's fast evolving world, we have market research and A.I. enabled data-only analytics often overlapping with conflicting outcomes. Since A.I. data analytics is trending, it often wins out the debate not from any merit within solving the problem, but rather due to the prevailing tide and popularity. We need to ensure the long-established disciplines of consumer psychology, economics (traditional and behavioural) and market research practices continue to be applied and grow along with data driven approaches, even A.l.-based ones. The conclusion is to ensure that data analytics finds a way to look beyond the data. Data that is...

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