Audi Japan: Showroom Home Delivery

This case study explains how Audi, the car company, showed Japanese car buyers that its A3 model was not too big for their small parking spaces with a life-size poster and augmented reality.

Agency: DentsuCountry: Japan

The summary statement

This campaign succeeded in adding the Audi A3 to vehicle purchasing consideration for an urban target who has a "small garage" issue!

Campaign strategy

Acquiring new customers from the owners of rival cars has been the problem, as while the market of the Audi A3 had matured, the sales had been flat. Upon setting a campaign goal under the circumstances, we focused on two facts that "very few urban houses have garages large enough to park a car wider than 1.8m". and "the owners who have a relatively small garage of...

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