Audi AG: Greatness starts when you don't stop

This case study details how the German car manufacturer Audi regained strength in the premium SUV segment in France, Germany and Italy, by adopting an aspiring campaign idea: 'greatness starts when you don't stop'.

Audi AG: Greatness starts when you don't stop

Campaign Background & Summary

The European SUV market – a gleam of hope for premium car manufacturers

The SUV segment is known as the shooting star of the industry. However, after experiencing remarkable growth during the past years, the Asian, American and Russian markets are stagnating. In 2015 therefore, all hopes were pinned on Europe.

Audi Q7 – Audi's first SUV

When Audi introduced the first Q7 in Europe back in 2005, it became an immediate success. Audi's first SUV developed into a true flagship for the brand. Quattro and many other...

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