auDA: .com.au – the domain your business deserves

auDA, a domain authority, addressed the slowing growth of its biggest domain product in Australia.

Campaign details

Brand: auDABrand owner: A.au Domain Administration (auDA)Entrant company: BWM Dentsu, MelbourneMarket: AustraliaSector: Charities & voluntary organisations, Websites, online services, appsMedia channels: Online display, Online video, Search marketing, Social mediaBudget: Up to 500k

Executive summary

In 2020, .au Domain Administration Limited (auDA) partnered with The agency to address the slowing growth of their biggest domain product .com.au in Australia. The goal was convince Australians who were considering starting a website, to choose .com.au over their main (global) competitor .com.

Through an integrated campaign, The agency put...

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