The future of selling

Chairman and CEO of OgilvyOne, Brian Fetherstonhaugh, explains how selling has changed in the 21st Century.

The future of selling

Brian Fetherstonhaugh with Mish Fletcher, Nikolaj Birjukow, Phil Buehler and Jennifer Blum OgilvyOne Worldwide

Contents

  1. The lifeblood of business
  2. The World's Greatest Salesperson
  3. Buying is changing
  4. Change or else – a 21st Century Selling Guide
  5. Your 30-day plan

The lifeblood of business

All of us are salespeople. We may sell products or services, or we may sell ideas. Perhaps we sell visions, opportunities, opinions, or just our value. But every time we aim to shape another person's point of view, we are selling.

When it comes to business, selling is crucial. Selling is the lifeblood...

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