The Ape, the Adman, and the Astronaut: Rediscovering the power of storytelling

This article explains the value of storytelling in advertising and selling, arguing that storytelling is the most natural way people understand the world.

The Ape, the Adman, and the Astronaut: Rediscovering the power of storytelling

Tham Khai Meng with Malcom PryceOgilvy & Mather

When David Ogilvy was the AGA Khan

Once upon a time a fresh-faced young man stood on a doorstep in Scotland and attempted the impossible. His name was David Ogilvy, a rookie door-to-door salesman for the AGA Heat Ltd. company. What made his task impossible was this: it was the height of the Great Depression, and he was selling in a land where the people were world-famous for being careful with their money. And the AGA cooker was the...

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