The New Retail Playing Fields

Established go-to-market strategies face growing challenges in 2018, ranging from digitally engaged shoppers to discounters, from Amazon to Aldi.

Foreword

This second edition of Breakthrough Insights in 2017 arrives amid enduring disruption that, if anything, has accelerated this year. As our industry turns the corner to 2018, established go-to-market strategies face growing challenges ranging from digitally engaged shoppers to discounters, from Amazon to Aldi.

Even while assortment choice has never been greater thanks to eCommerce, many growth retailers celebrate the degree to which they limit choice. Curators like Costco and smaller stores like Lidl drive value, in part, by taking stress out of the shopping experience and resetting the shopper's reference points across the traditional 4 P's.

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Insights Team
Bray Leino

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