Riding the Wave of Electoral Volatility

Business leaders can benefit from understanding the drivers of electoral volatility and learning lessons from groups that have successfully motivated the public in a time of instability.

The last eighteen months of elections in Western democracies have had one constant: volatility. Britain voting to leave the EU in June 2016 was the first in a series of surprising outcomes across democracies as diverse as France, the USA, New Zealand and Germany.

As the people casting ballots are the same as those standing at the checkouts, business leaders can benefit from understanding the drivers of electoral volatility and learning lessons from the parties and groups that have successfully motivated the public in a time of relative instability.

On the eve of the Brexit referendum poll renowned political scientist...

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