Landor Perspectives 2008 - Using brands to drive business results

The third annual Top Ten Breakaway Brands valuation study: Quantitative consumer perception data, as measured by Young & Rubicam Brands’ BrandAsset Valuator, identifies the 10 brands in the U.S.

Perspectives 2008 - Using brands to drive business results

Chelsea Greene

The third annual Breakaway Brands® valuation study

FORTUNE magazine, Landor Associates and Stern Stewart’s BrandEconomics® recently published the third annual Top Ten Breakaway Brands list for 2007. Unlike other brand rankings, this study objectively measures return on sustained investment in brand in terms of both financial value and brand strength.

Quantitative consumer perception data, as measured by Young & Rubicam Brands’ BrandAsset® Valuator, identifies the 10 brands in the U.S. that have achieved the greatest percentile increase in brand strength over a three-year period. We then calculate the financial...

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