How are our brands doing?
Susan Nelson Landor Perspectives 2010
Already this recession seems to go on and on. But almost worse, and certainly more annoying than the real financial damage to so many, is the cacophony of punditry on what it means for the brands of the United States
Some are saying that this crisis demands focus on immediate product selling and brand building and that maintenance needs to be on temporary hold. That may be true for companies on the verge of collapse (and you know who you are), but that sort of thinking creates a paradox....