A Better Blend of Business? How Impact Investing is revolutionising the corporate landscape
Joseph Morgan Wunderman
Increasingly, investors are demanding both financial and non-financial returns on their investments, otherwise known as 'blended value'. This is a growing trend. In the future blended value will surpass exclusively fiscal measures of shareholder return on investment (RoI); to prepare for this change businesses must start to define their 'Impact Strategy'.
The bottom-line
Every year cause-related articles are written, programs launched and initiatives advocated, yet the core 'success' metrics used by investors stay the same. Whilst organisations try to strengthen their philanthropic credentials...