Campaign details
Brand: AT&TBrand owner: AT&TAgency: Hearts & ScienceMarket: United StatesIndustries: Content marketing, Mobile & apps, Online video, Radio & audio, Social media, Websites & micrositesMedia channels: Telephone & internet servicesBudget: 1 - 3 million
Executive summary
To convince businesses to upgrade their IT networks to be ready for 5G, we created a unique Instagram story-style content series, highlighting the benefits of upgrading with AT&T Business.
AT&T became the first advertiser – B2B or otherwise – to leverage Washington Post's STAMP stories, an interactive digital format that...