Campaign details
Brand: AT&TBrand owner: AT&TAgency: Hearts & ScienceMarket: North AmericaIndustries: Content marketing, Mobile & apps, Online display, Online video, Social media, Websites & micrositesMedia channels: Telephone & internet servicesBudget: 1 - 3 million
Executive summary
To encourage more midsize businesses to upgrade their IT systems with AT&T Business, we reached them with a targeted content series, powered by a unique optimizing algorithm. At its heart were our four Growth Guides, explaining how to improve efficiency with an optimized network, make remote working a genuine possibility, combat...