Campaign details
Brand: AT&T/The Trevor ProjectBrand owner: AT&T/The Trevor ProjectLead agency: FullscreenContributing agency: Hearts & ScienceMarket: United StatesIndustries: Telephone & internet services/Charities & voluntary organisationsMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
In 2018, AT&T partnered with The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ+ young people, to amplify its support of the community.
AT&T has been a proud ally to the LGBTQ+ community since 1975, when it enacted ground-breaking policies protecting its employees from discrimination...