Campaign details
Brand: ASL Print FXBrand owner: ASL Print FXEntrant company: Wineglass Marketing, NapaMarket: North America (general region)Sector: Business ServicesMedia channels: Email marketing, Online video, Search marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Launch a 50-year-old Canadian label printing company in the notoriously "local" only culture of the Northern California wine industry. Despite significant competition, choose not to lead with state of the art technology, but focus the marketing strategy and messaging on the local experts at the helm of the Napa facility,...