Asian Paints Royale Atmos: Clean the Air

Asian Paints, a paint brand, promoted its anti-pollution brand of paint, Royale Atmos, in India by showing consumers live pollution scores to highlight the problem.

The communication goal

Asian Paints, pioneer in the paint industry, launched yet another innovative product. A paint, formulated with carbon technology that combats indoor pollution. The Goal was to:

  1. To create cognizance about indoor pollution
  2. And securing consumer demand by posing 'Royale-Atmos' as a solution.

The situation analysis

Today's consumers are cognizant about the harmful effects of 'Outdoor Pollution' but most of them are still not aware that "their homes are infected too with indoor pollution". Harmful pollutant like VOC & Radon are emitted by home appliances & activities like cooking & heating. These air pollutants are 5 times more...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands