The communication goal
Asian Paints, pioneer in the paint industry, launched yet another innovative product. A paint, formulated with carbon technology that combats indoor pollution. The Goal was to:
- To create cognizance about indoor pollution
- And securing consumer demand by posing 'Royale-Atmos' as a solution.
The situation analysis
Today's consumers are cognizant about the harmful effects of 'Outdoor Pollution' but most of them are still not aware that "their homes are infected too with indoor pollution". Harmful pollutant like VOC & Radon are emitted by home appliances & activities like cooking & heating. These air pollutants are 5 times more...