Campaign details
Brand: Asian PaintsLead Agency: InMobiRegion: APAC
Strategy
Objective
Asian Paints, a market leader in paints since 1967, wanted to create awareness about AP Homes, its first multi-category home improvement store. The brand decided to enter the $6 billion Home Decor market (estimated growth by 2020) by launching AP Homes. The brand wanted to find the most effective way of reaching millions of people in India. The high mobile penetration is enabling brands to target consumers and build a better understanding of consumers. Therefore, Asian Paints decided to adopt a mobile-first strategy to reach...