Asia: from the world's research back-office to the world's research strategic partner: a dialogue between collaborating researchers in India and the USA

This paper shows a successful case history where a high-level market research company based in the United States 'trained' and then 'offshored' part of its complicated modeling systems, making its offshored supplier an essential part of its new higher-order consumer research 'ecology'.

Asia: from the world's research back-office to the world's research strategic partner: a dialogue between collaborating researchers in India and the USA

Ashwin Mittal and Kedar SohoniCross-Tab Marketing Services Pvt. Ltd., India

Alex Gofman, Daniel Moskowitz and Howard MoskowitzMoskowitz Jacobs Inc., United States

PREFACE

Immense pressures on bottom lines are prompting research agencies as well as end clients to search for and seriously consider more efficient ways to handle traditionally labor-intensive, costly research processes. This paper shows a successful case history where a high-level market research company based in the United...

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