AS Watson: The Secret Code of Youth Inside Watson's China
James Tin Hang Yip
Campaign details
Brand owner: P&GAgency: Arc Worldwide Hong kongBrand: AS WatsonCountry: ChinaChannels used: Retail marketing, Shaving products, Skin care, sun protection, Point-of-purchase, in-store mediaMedia budget: Up to 500k
Executive summary
Procter & Gamble's (P&G's) personal care and beauty products had been challenged by the downturn of store-based retailing, fierce market competition from Unilever and Shiseido, and the explosive success of internet retailing in China. In order to revive P&G's presence and retail success within stores...