Arré and Intel: When style meets substance in a creative collaboration

Intel, a technology brand, partnered with Arre, an Indian OTT platform, to produce an immersive storytelling ad series that showcased the features of its processors to consumers in India.

Campaign details

Brand: IntelAgency: Carat IndiaLaunch date: June 1st, 2021Duration: 1 MonthMedia used: Arre (Digital)

Knowledgeable mainstream audiences are active PC shoppers. They are all technically advanced, heavy PC users because they perform many advanced tasks (eg gaming and content creation). They care about technical performance and are fact-based decision makers.

Some of them value aesthetics and want their PC to deliver enthralling experiences and innovations. Others take a logical, informed and practical approach to PC buying, so they aren’t moved strongly by aesthetics.

By mapping social platforms, the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands