Reframing 2020 as China springs back from COVID-19

China might just be the best chance global companies have for any growth in 2020; brands that want to thrive post-recovery need to quickly connect with customers to understand their ‘new normals’, states Totem Media's founder Chris Baker.

COVID-19 has dramatically upended the course of marketing in China for 2020. For over two months the country was almost completely locked down, with business-as-usual activities giving way to health and safety concerns. COVID-19 has punished an economy which was already facing a slow, challenging year in 2020.

Now, China has largely eradicated the spread of COVID-19 and its economy is being restarted after a long, hard Q1. Its economy is still nowhere near full strength but there is a growing sense of optimism and revitalisation.

China is springing back from its COVID-19 hiatus.

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