COVID-19 has dramatically upended the course of marketing in China for 2020. For over two months the country was almost completely locked down, with business-as-usual activities giving way to health and safety concerns. COVID-19 has punished an economy which was already facing a slow, challenging year in 2020.
Now, China has largely eradicated the spread of COVID-19 and its economy is being restarted after a long, hard Q1. Its economy is still nowhere near full strength but there is a growing sense of optimism and revitalisation.
China is springing back from its COVID-19 hiatus.
This comes...