Why it matters
The only way to weather this tumultuous storm, is to do so together and one way of achieving this is through collaborative marketing.
Takeaways
- The priority should not be profit-oriented. That may sound strange and counterintuitive, but right now we have a larger cause to work towards.
- Constant relearning of the customer behaviours and practices can be used to identify areas where further marketing collaboration is needed.
- Be forthright with your intentions to collaborate and emphasise the importance of not exploiting the current situation for a short-term gain. Do not be afraid to step back from negotiations...