Brands in the Philippines need relevance, meaning and sensitivity to navigate the COVID-19 crisis

PH One Kantar shares how COVID-19 has impacted Filipino consumers’ sentiments and how brands can help.

Why it matters

Brands in a post-coronavirus world, need to be creative, contextual and differentiated. They will need to adapt to emerging formats, using empathy and consistent communication to raise the customer experience.

Takeaways

  • Purpose will matter in the new normal in order to build trust and brands will need to live up that purpose to transform trust into loyalty.
  • Brands that go the extra mile to show that they understand their consumers’ lives will achieve impact and meaning.
  • Remove friction to drive emerging formats and raise the customer experience through constant communication and empathy.

The impact of...

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