Turkcell: Healthmetre

This case study describes how Turkcell, Turkey's largest telco, turned its focus onto diabetes - a misunderstood and stygmatised condition in Turkey - and created a way to help diabetics through a healthmetre.

Turkcell: Healthmetre

Turkcell - Turkey's largest telecommunications company - is on a mission to facilitate all the aspects of people's lives, from connected homes to health management, through its suite of connected products and services.

This is the story of how Turkcell lived its mission by tackling a global health problem that is particularly acute in Turkey: diabetes. The disease contributes to 1 in 3 deaths and affects 1 in 7 Turks.

But diabetes in Turkey is shrouded in misunderstanding and stigma and diabetics deal with this potentially fatal disorder in isolation from their family, friends and doctors.

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