Bank of America: Better balance rewards credit card
Bank of AmericaResearch Partners - Ipsos; Millward Brown Agency Partners: WPP; Hill Holliday; Starcom Worldwide
Summary
In 2013, Bank of America re-launched its brand with the "Life's Better When We're Connected" campaign, designed to rebuild an emotional connection with our customers and help make their financial lives better through the power of every connection. One of the early-identified populations we believed we could help was a large group of credit card holders we refer to as "Revolvers," who carry a credit card balance from month-to-month. These customers sometimes struggle...