Adler Planetarium: Space is freaking awesome

This case study describes how the Adler Planetarium encouraged more visitors by presenting the wonders of space in a way that people found approachable.

Adler Planetarium: Space is freaking awesome

Summary

Chicago's Adler Planetarium had experienced decades of stagnant attendance. Our challenge was to get people excited about Adler and to bypass the city's other world-class destinations in favor of it.

Our research focused on finding a core insight Adler could use to break through. We set out to understand what made the experts at Adler so passionate about their work and to find a way to inspire that same enthusiasm in people around Chicago. What we found blew us away. Space is full of the fantastically crazy and truly awesome. That can make...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands