Adler Planetarium: Space is freaking awesome
Summary
Chicago's Adler Planetarium had experienced decades of stagnant attendance. Our challenge was to get people excited about Adler and to bypass the city's other world-class destinations in favor of it.
Our research focused on finding a core insight Adler could use to break through. We set out to understand what made the experts at Adler so passionate about their work and to find a way to inspire that same enthusiasm in people around Chicago. What we found blew us away. Space is full of the fantastically crazy and truly awesome. That can make...