Native Advertising

As new advertising platforms enter the marketing landscape, a range of new strategies and formats have been developed, primarily for digital and mobile media, but it is difficult for marketers to know how to optimise these.

Executive Summary

During the last decades, new technologies have provided new platforms to consume media – and to reach consumers with marketing and advertising messages. Today, new media, devices and platforms make it possible to reach consumers with print, audio and video messages in new ways.

As new advertising platforms enter the marketing landscape, a range of new strategies and formats have been developed, primarily for digital and mobile media. This report’s focus is on ad forms – usually referred to as “native” – for which eMarketer (2018) and others have shown strong growth and predict further increases.

The new...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands