Marketing in the Era of the Empowered Consumer
Consumers interact with your brand across a dizzying number of channels, touchpoints and devices today – and they expect a coordinated, personalized experience.
These soaring consumer expectations have proved disruptive to traditional marketing approaches. Managing advertising and marketing channels separately using siloed channel-specific strategies, tactics and metrics is no longer effective. Further, the strategies and technologies that marketers have relied on for years to target, execute and measure their marketing and advertising campaigns have not evolved fast enough to keep pace with these demands. Today's marketing age requires a more sophisticated intelligence....