Mobile research: The potential of smartphones for understanding consumers
Christian Kugel, Joseph Blechman, Denise Brien, Jeff Vidler and Michelle Darcy AOL, Audience Insights and Vision Critical
Introduction
We are in the midst of rapidly evolving digital behaviors with a substantial increase in mobile traffic and changing usage patterns and habits. Of all digital device usage, 25% occurs at home using mobile. This rapid evolution affects the ability of the Consumer Analytics and Research Team at AOL to uncover fresh human insights for our constituents. This team supports the entire organization with research, analysis and data. This includes the Brand,...