Alexa, how disruptive are you?

This study looks at American attitudes towards devices with voice command, given the rising popularity of digital home assistants such as Amazon's Echo and Google's Google Home.

This study on voice command gives insight into the most buzzworthy devices of this past holiday season – the Amazon Echo and the Google Home – but also puts the use of those devices into context by also exploring other devices that consumers control by voice command. As consumers become more and more comfortable with this type of audio interface, it will open up new opportunities for marketers as well as present threats to long-held consumer habits like TV remote controls or visual searches for products, information, or media content.

Our paper discusses the highlights of this study, which should...

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