Arctic Gardens: Give them some vegetables

This case study explains how Arctic Gardens, the Canadian frozen food brand, increased its sales with its "recipes" line.

Arctic Gardens: Give them some vegetables

lg2Arctic Gardens (Bonduelle)

Situation analysis

Overall assessment

Sales have been slipping (-3.5%) in the category of frozen vegetables for the past three years. This is an undifferentiated category led by price sensitivity where 54% of sales are generated through discounts and where private brands dominate. In addition, the consumption of fresh vegetables is continuously growing. In 2013, 90% of the vegetables consumed in Canada were fresh, which represents a 3% increase over the previous year. [1] The frozen food section, in grocery stores, is less and less attractive to consumers and isn't visited...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands