Campaign details
Brand: Tim WeaverClient: Penguin Random HouseAgency: Kindred
Executive Summary
The UK publishes more books per inhabitant than any other country in the world, making cut-through a brutal challenge. Our task was to turn crime author Tim Weaver into a brand name: an author that readers would recognise, admire, and, most importantly, seek out.
Instead of following trends, we made one - and we did what authors do best: told a story.
MISSINGwas a podcast created and produced by Kindred and Penguin Random House, hosted Tim Weaver. It made Weaver into a 'name',...