Sainsbury's: Christmas is for sharing
Cat Wiles, Sophie Caron and Mark Given
Campaign details
Client: Sainsbury'sAgency: AMVBBDOBrand: Sainsbury's
Strategy is for sharing
This is the story of a strategy which continued where it would normally have stopped.
It's the story of how strategy helped overcome reduced budgets, aggressive competitors and a potentially very hostile media environment.
Christmas advertising is the UK's Superbowland this is the story of how Sainsbury's crashed the party.
It's how we learned from the lessons of 2013 to prosper in 2014, the toughest Christmas in supermarket history.
The toughest Christmas yet...