Ryvita

Campaign in 1998-1999 by Publicis for Ryvita. Objective: revitalise and update brand, make it enjoyable rather than just a slimming aid.
Agency: PublicisAuthor: Nicki Christmas

Ryvita

THE RECURRENT PROBLEM

Another agency, another Ryvita APG paper dj vu? But this one has a difference; planning really did effect a change, both in the creative solution and consumers' eyes, once and for all releasing the 70s' icon brand from its straitjacket of diet and restriction.

To the few of you who don't know, Ryvita is a range of crispbreads, based on totally natural ingredients, low in calories and virtually fat free. In its hey day it was the slimming food, associated with crash caloriecounting diets that set you up for your...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands