Campaign details
Brand: Project LiteracyClient: PearsonAgency: FCB Inferno
Summary
At its most basic this paper is about the magical thing you're doing right now... reading, and the thing we hope we've done in a magical enough way to sustain your interest... writing.
But we think there are much bigger things to take out of it than that.
Pearson -the world's leading learning company- had founded and convened Project Literacy, a global movement made up of diverse organisations. Its mission is to make significant and sustainable advances in the fight against illiteracy so that all people...