NSPCC: The Underwear Rule - How a simple conversation became the answer to every parent's worst nightmare

This case study explains how the NSPCC, a British children's charity, gave parents the tools to talk to their children about sexual abuse.

NSPCC: The Underwear Rule - How a simple conversation became the answer to every parent's worst nightmare

Chris Baker, Keren Bester and Miranda Ross

Campaign details

Client: NSPCCAgency: FCB InfernoBrand: NSPCC

Summary

"Rachel said: "I hadn't thought about talking to Hannah (not her real name) about abuse before and I didn't think that it would be something that would happen to us.

"Not long after hearing about the Underwear Rule, I was putting some cream on her where her pants had rubbed and I thought that it would be the perfect opportunity to talk...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands