Kenco: Coffee Vs. Gangs
Helen St Quintin and Neil Godber
Campaign details
Client: MondelezAgency: J. Walter ThompsonBrand: Kenco
Summary
Kenco faced a potentially disastrous problem. The brand's focus on sustainability had become table stakes in the world of coffee, but brands can't just leave their ethics behind when the going gets tough.
Through digging into Kenco's roots, we found a rich story of a brand that had repeatedly fought to right wrongs and battle social prejudices.
We identified a modern social injustice at the origin of coffee in violent gangs and created an educational programme...