Inspiring The Future: #RedrawTheBalance

Inspiring The Future, a career guidance charity, introduced the 'Redraw the Balance' campaign, in the UK, to help shape a solution to gender stereotyping in young children.

Campaign details

Client: Inspiring The FutureAgency: MullenLowe London

Summary

In 2015, our industry was in the grip of #femvertising; gender equality narratives were central to many of the biggest campaigns and initiatives. We pledged to make our agency passion project a vehicle for meaningful change. This is the story of 'Redraw the Balance'; how we found our own space in the Zeitgeist, built a relationship with a partner, Inspiring the Future, who shared our passion and helped us to shape a solution to gender stereotyping in the youngest children.

Planning was central because:

We went beyond the...

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