Campaign details
Client: Inspiring The FutureAgency: MullenLowe London
Summary
In 2015, our industry was in the grip of #femvertising; gender equality narratives were central to many of the biggest campaigns and initiatives. We pledged to make our agency passion project a vehicle for meaningful change. This is the story of 'Redraw the Balance'; how we found our own space in the Zeitgeist, built a relationship with a partner, Inspiring the Future, who shared our passion and helped us to shape a solution to gender stereotyping in the youngest children.
Planning was central because:
We went beyond the...