Creature of London: Creature's Adventures Underground – Spending our own money (for a change)

Andrew Gibson

Creature of London, an advertising agency, transformed its brand from a creative agency to a creative company with 'Alice's Adventures Underground', in the UK.

Campaign details

Brand: Creature of LondonClient: Dan Shute, Ben Middleton, Stu Outhwaite, Andrew GibsonAgency: Creature of London

Summary

At its heart, this is a paper about real transformation requiring you to put your neck on the line. A paper about truly understanding the gamble inherent in even the most rigorous strategy.

But it's a paper that starts with two conflicting internal turmoils:

On the one hand, the voice that says 'what impact am I actually making, and am I actually in control?' On the other, the voice that says 'why are we not being adequately...

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