OPSM: How an optometrist drove growth by thinking differently about whom it was talking to
This is the story of how we helped OPSM to beat Specsavers by not fighting them at all. Rather, we created a new medical device to help a group of society forgotten by optometrists – people without glasses.
A bit of background
OPSM has over 350 stores nationwide, helps over a million Australians every year with their vision care needs, and had been an unchallenged market leader since 1932.
Enter Specsavers, who in only five years has...