Campaign details
Brand: ANZBrand owner: ANZAgencies: PHD New Zealand, Satellite Media NZMarket: New ZealandIndustries: SportsMedia channels: Competitions & contests, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Social media, TelevisionBudget: Up to 500k
Executive summary
As a leader of the banking category in New Zealand, ANZ had to use every weapon it had to continue to tap growth via its sponsorship strategy.
The BLACKCAPS partnership for ANZ is extremely well known to Kiwis (New Zealanders). After a 20-year partnership with NZ Cricket, expectations around continued brand...