Antarctica Beer and the World's Best Social Network
Agency: AlmapBBDO
Summary
Rio de Janeiro is the most important beer market in Brazil. Antarctica is the most preferred beer in "Rio".
Its success is due to its positioning as an insider, shedding light, renewing and valuing assets that genuinely matter to its citizens.
The best example of this vision is what the brand did for Rio's Street Carnival.
Antarctica restored this historic party with more than just basic sponsorship activities: the brand had different initiatives to improve the party, such as providing more public toilets and free public transportation.
But...