Abstract
Data is being produced in larger quantities than ever before in human history. It is only natural to expect a rise in demand for technology that aids humans in sifting through and analysing this inexhaustible supply of information. This need exists in the market research industry, where large amounts of consumer research data is collected through video recordings. At present, the standard method for analysing video data is human labour. Market researchers manually review the vast majority of consumer research video in order to identify relevant portions: highlights. The industry state-of-the-art turnaround ratio is 2.2 - for every hour...