Anghami: Radio Windows

Music-streaming platform Anghami ran a social media campaign based on coping with coronavirus lockdown to increase brand love by presenting itself as a supportive face to subscribers across the Middle East.

Campaign details

Brand: AnghamiBrand owner: AnghamiAgency: In-houseMarket: Middle East & North Africa (general region)Industries: Radio stations & servicesMedia channels: Online video, Social mediaBudget: No budget

Executive summary

With the sudden outbreak of COVID-19, the whole world was confined at home – overwhelmed by uncertainty and anxiety. Everyone was trying to adapt to this new reality, where life had to happen indoors.

People shifted their lives indoors – cooking, working, chilling, working out, dining. And with everyone being stuck at home at the same time, for the same...

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