Anadolu Efes Spor Kulübü: Identity

Anadolu Efes, a Turkish professional basketball team, increased game attendance and fan support for the club in Turkey by launching a new brand identity in the form of a flaming star.

Executive Summary

Anadolu Efes Spor Kulubu (AESK) is a professional basketball team, based in Istanbul, Turkey. It is the oldest and most successful club in the history of the Turkish Basketball Super League (BSL), having won the league's championship 14 times. However, by the end of the 2017/18 season it hadn't actually won the league for nine years, and it finished in last place in the European league. The club's focus on old victories had opened up a disconnect with current fans who were no longer buying into the club as they once had - average attendance rates and ticket...

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