Will megacasts become mega-popular?

The megacasts demonstrated an emerging model for how broadcast networks can expand their audiences for marquee events while offering advertisers a new way to reach niche segments.

The New Orleans Saints score a touchdown — and the screen gets slimed — during their Wild Card game against the Chicago Bears that was shown on Nickelodeon earlier this year. The game was part of a megacast, an emerging model for how broadcast networks can expand their audiences by leveraging multiple channels and offering advertisers a new way to reach niche segments. Nickelodeon/YouTube

The NFL got slimed. When kids' network Nickelodeon streamed a simulcast of the playoff game between the New Orleans Saints and Chicago Bears early this year, field goals soared through a virtual banner of SpongeBob...

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